Instructional Design Specialist

Date: Jul 28, 2022

Location: Waterloo, CA

Company: Wilfrid Laurier University

Department: Office of the VP Teaching&Learning 

Job Type: Limited Term

Full-time/Part-time: Full Time (>=1249 hrs/year) 

Campus: Waterloo 

Reports to: Manager, eLearning Design

Employee Group: WLUSA 

Application Deadline: August 11, 2022

Requisition ID: 4657 


Wilfrid Laurier University is a leading multi-campus university that excels at educating with purpose. Through its exceptional employees, students, researchers, leaders, and educators, Laurier has built a reputation as a world-class institution known for its rich student experience, academic excellence, and global impact. With a commitment to Indigenization and commitment to equity, diversity, inclusion, Laurier’s thriving community has a place for everyone.

Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well locations in Kitchener and Milton. The university is committed to providing an inclusive workplace, a flexible work policy and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.


Position Summary:

Reporting to the Associate Director, eLearning and working collaboratively with the Teaching and Learning and institutional colleagues, the incumbent will apply their talent for instructional design and project management, their knowledge of educational/instructional design theory and technology, along with their strong communication and self-management skills toward developing online learning credit and non-credit courses and programs. The instructional design specialist will also


  1. provide curriculum/instructional design expertise and support to individuals and departments;
  2. make recommendations to enhance and ensure quality standards in online learning courses, processes, and procedures;
  3. prepare online and print resources;
  4. engage in and support educational research; and
  5. stay abreast of the educational literature and trends in higher education, especially as they relate to online learning and open educational resources and technologies.


This position has a university-wide mandate and is based at the Waterloo Campus. The incumbent provides subject matter expertise to all campuses, requiring regular interpersonal interactions and collaboration with departments at the Waterloo Campus, the Brantford Campus, and external partners. Special attention is given to ensure equitable service delivery across all locations.



Support Quality Online Course Design

  • Apply instructional design theory/principles, evidenced-based pedagogy, quality standards (e.g., online best practices) as well as AODA and copyright considerations to all online course developments across the institution 
  • Design and deliver support materials in multiple modalities to enhance and improve the efficiency of the online learning development process (e.g., survey tools, applications, development contract, templates, workshops, online modules, consultations)
  • Represent Teaching and Learning on committees and collaborative initiatives internal/external to Laurier


Project Management

  • Manage multiple course development projects in various states of completion within tightly-contracted schedules that are negotiated with the development team (e.g., monitor progress, completion times, quality of deliverables, workflows and resources of eLearning team members)
  • Advise (e.g., consultations, meetings) faculty, academic staff, and departments on teaching, learning, curriculum related matters
  • Support (e.g., leadership, consultative, collaborator roles) curricular and other initiatives championed by Teaching and Learning
  • Engage in strategic planning for the Centre for Online Learning in consultation with the AD: eLearning and Director of Teaching, Learning and Development
  • Provide working instruction to one or more students on a regular basis in support of development projects


Research, Analytical

  • Analyse survey feedback from students (using pre-approved learner questionnaire) for all new or fully redeveloped online courses in the their first offering, and recommend and oversee course adjustments
  • Research best practices for online learning course development and delivery, to ensure creation of high quality online courses.



  • Employ tact, resilience, political and professional sensitivity appropriate to the context/setting
  • Mediate and problem solve tensions and/or conflicts that arise in the course development process between faculty advisors, developers, and administrators toward meeting project goals and course deliverables within contracted timelines
  • Broker relationships, opportunities, and initiatives between and across individuals, departments, campuses, institutions, and professional associations
  • Provide working instruction to one or more students on a regular basis in support of development projects


Content Planning & Execution

  • Develop critical marketing content for assigned portfolios/projects for all marketing channels and audiences, including digital marketing, promotional campaigns and publications. Develop the thinking and approach, write messaging, work with designers and digital media specialist to create supporting visuals and collaborate with the social media team
  • Monitor, maintain and refresh marketing editorial calendars for key stakeholders
  • Create effective content strategies in accordance with industry methodology and best practises and in partnership with key stakeholders to tell the Laurier story in a compelling way, drive traffic and engagement and build brand awareness
  • Work with campus partners to utilize analytics and insights to regularly measure and ensure the effective targeting, formatting and delivery of messages and apply data-driven insights to future content strategies
  • Conduct strategic content audits and inventories (qualitative and quantitative) to identify current content and future content needs and identifying content gaps. Research industry-related topics, identify stakeholder and audience needs and recommend new executions for highly engaging content while aligning to brand and marketing objectives
  • Work closely with Marketing team members (including Creative Services and Digital Asset Specialist) to support the university’s marketing and communications needs – including copywriting and reviewing (as needed) marketing materials to ensure clarity, accuracy, consistency and brand compliance
  • Ensure compliance with all relevant regulations, policies and procedures (AODA, CASL etc.)
  • Develop standards, processes, and best practices for content creation, distribution, and repurposing


Project & Partner Management

  • Act as liaison between External Relations team members (CPA, Web, Creative Services) and campus partners (R&A; Teaching & Learning, etc.) to develop understanding of project needs (including defining project scope and objectives), help lead team meetings, and manage projects; share key initiatives and identify opportunities for integration and optimization
  • Establish and maintain strong working relationships with colleagues, relevant stakeholders and other campus partners
  • Develop and oversee critical paths, action tracking and status reports for projects when leading cross-functional teams (including other External Relations team members, campus partners, agency partners, etc.) to create, manage and execute project plans with excellence 
  • Lead facilitation of Pan-University marketing communications calendar among Pan-U team members to strengthen integration of marketing efforts across the institution’s departments:  Oversee and manage the holistic marketing-communications planning calendar for the institution, lead the development of meeting agendas; communicate with team members, and lead meeting discussions. This may include presenting marketing plans, results, learnings, recommendations, or training/education/best practices  
  • Lead Connect (intranet) marketing team section to effectively communicate with, educate, and empower the institution with marketing knowledge, services, and tools.  Strongly articulate the Laurier brand positioning, messaging and visual identity to ensure it is used consistently across the organization and in all marketing and communications initiatives. Create, write, update and maintain content to keep site accurate and up to date.  



  • Graduate Degree in education, instructional design or a related field
  • Minimum 3 years progressive work experience in instructional design or educational development
  • Demonstrated experience working in teaching and learning in a post-secondary environment
  • Current knowledge of the educational literature, including online learning, instructional design (e.g., theories, models, best practices), and student learning
  • Demonstrated knowledge and understanding of educational technologies and software applications (e.g., learning/course management systems, Adobe products, lecture capture, editing software) and their pedagogical appropriateness for teaching, learning, and online course delivery
  • Ability to work independently and collaboratively within a team or project setting
  • Superior organizational, self/time-management, project management, communication (written and oral), and interpersonal skills
  • A client-oriented, evidence-based, research informed, outcomes-centred approach to practice
  • Proven ability to problem solve, mediate situations/people, and facilitate collaborative processes
  • Demonstrated knowledge, skill, and experience with curriculum/instructional design, teaching, facilitation, consultation, and resource development, preferably in a higher education setting
  • Proficiency with Microsoft Office products 




Position Grade: SH-09

Rate of Pay: $37.80 - $44.46


Hours of Work:

This is a full-time, limited term position with an anticipated end date of December 30, 2022. The normal hours of work are 8:30 AM - 4:30 PM. Monday to Friday. Some flexibility in hours may be required due to periods of high volume. When possible the manager will adjust the hours so that no more than 35 hours are worked in a week.





All Laurier employees and students are required to comply with the University's Covid-19 mandatory vaccination policyEffective May 1st, Wilfrid Laurier University will pause its proof of vaccination requirements. Should these recommendations change, vaccination requirements can be reinstated on short notice. Community members should remain up-to-date with their COVID-19 vaccinations.

Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier's Employee Success Factors.

Equity, diversity and creating a culture of inclusion are part of Laurier’s core values and central to the Laurier Strategy. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates who identify as Indigenous, racialized, having disabilities, and from persons of any minority sexual and gender identities. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives. Candidates from other equity deserving groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Equity & Accessibility. We have strived to make our application process accessible, however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources. Contact information can be found at

Should you be interested in learning more about this opportunity, please visit for additional information and the online application system. All applications must be submitted online. Please note, a resume and cover letter will be required in electronic form.

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