Startup Lab Program Lead

Date: Sep 30, 2021

Location: All locations, CA

Company: Wilfrid Laurier University

Date: September 30, 2021


Department: Lazaridis School of Bus. & Econ. 

Job Type: Limited Term

Full-time/Part-time: Full Time (>=1249 hrs/year) 

Campus: All locations 

Reports to: Manager, Startup Lab 

Employee Group: WLUSA 

Application Deadline: October 19, 2021

Requisition ID: 2600 


Wilfrid Laurier University is a leading multi-campus university that excels at educating with purpose. Through its exceptional employees, students, researchers, leaders, and educators, Laurier has built a reputation as a world-class institution known for its rich student experience, academic excellence, and global impact.  With a commitment to Indigenization and commitment to equity, diversity, inclusion, Laurier’s thriving community has a place for everyone.


Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well as a location in Kitchener. The university is committed to providing an inclusive workplace and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.


Position Summary:

The Lazaridis School of Business & Economics develops leaders with skills in management and economics for a rapidly changing and complex global environment. It seeks to advance knowledge and practices in these fields by supporting both theoretical and applied research. Further, the Lazaridis School strives to serve business and its community by fostering mutually beneficial alliances with leaders at local, national, and international levels.


The Startup Lab provides support, mentorship, and resources to startups, both traditional enterprises and social ventures, founded by Laurier students and alumni at all of Laurier’s campuses. The Startup Lab is 100% supported through donations.


The Startup Lab Program Lead serves as the leader of the program who works autonomously with little oversight. The incumbent is responsible for operationalizing the strategic plan for the program, developing and delivering the program’s curriculum, advising and mentoring both student and community ventures, developing strong relationships with internal and external partners to develop a strong mentor network, researching potential funding opportunities, collecting and analyzing program statistical data, writing reports, coordinating the marketing and communications of the program, and managing the program’s budget.


The incumbent reports to the Manager of the Startup Lab.


This position has a university-wide mandate and is based at the Waterloo Campus.  The incumbent provides services to all campuses, requiring regular interpersonal interactions and collaboration with departments at the Waterloo and Brantford Campuses. Special attention is given to ensure equitable service delivery across all locations.



      Program Planning and Operations

  • Develop the operational plan for the Startup Lab program in alignment with both Laurier’s and the Lazaridis School’s respective strategic plans.

  • Determine the key performance indicators and timelines to operationalize the program.

  • Develop and manage a budget to support the program.

  • Research potential funding and revenue generation opportunities for the program.

  • Ensure compliance with both donor agreements and Laurier's financial policies and procedures in terms of expenditures.

  • Determine and locate other resources required by the program.


      Program Development and Delivery

  • Lead the development of a boot camp program by researching and developing educational workshops to guide students and alumni through the start-up and scale-up processes keeping in mind best practices in adult learning, intercultural, and universal design methods.

  • Lead the development of an incubator /accelerator program by creating a mentoring network for entrepreneurs, providing referrals as necessary, and providing space for the ideation, development, and growth of businesses.

  • Ensure that all programming is designed to address the challenges to student and alumni entrepreneurs.

  • Facilitate engaging workshops, boot camps, accelerator, and networking events, or other initiatives that fall within the Program’s entrepreneurship ecosystem to foster a culture of collaboration among the program participants and other players within the entrepreneurial ecosystem.

  • Advises program participants on entrepreneurship best practices and opportunities to further develop ventures.

  • Coordinate the mentorship program which includes locating mentors within the local business community, matching of mentors, coordinating meetings, and monitoring the relationships.

  • Collect and analyze program metrics to ensure that the program is meeting its key performance indicators.

  • Iterate the program as necessary based on metrics and feedback.

  • Ensure that all programming complies with AODA standards.


      Outreach, Marketing, and Communication

  • Perform all marketing and outreach activities to recruit participants, including coordinating the intakes and assessment process.

  • Develop and deliver outreach initiatives to the community in the support of student and alumni entrepreneurship.

  • Plan, develop, coordinate, deliver, and evaluate organic content for social media platforms in line with Laurier standards.

  • Present information sessions to those interested in joining the Startup Lab.


      Networking and Reporting

  • Liaise with the Dean of the Lazaridis School on program planning and implementation.

  • Liaise with the Development Office on the specifics of any grants including their reporting requirements.

  • Liaise with the start-up and scale-up communities to ensure that programming is following best practices and to look for collaboration opportunities.

  • Liaise with the Lazaridis School’s marketing department to market the program.

  • Liaise with campus partners as necessary to ensure the success of the program.

  • Provide regular program and financial updates to Lazaridis School senior leadership.

  • Complete quarterly and annual program reports.

  • Complete donor and grant reports as required.


      Collegiality and Professionalism

  • Support the Wilfrid Laurier University values, vision, mission, and strategy.

  • Remain up to date on information regarding community events of interest to entrepreneurs.

  • Support and assist colleagues within the Lazaridis School during high-pressure times to ensure that the business of the School is completed on time, including, support with events and reports.

  • Maintain confidentiality around programs, reports, and budgets.

  • Maintain a professional appearance and attitude as an ambassador of Laurier to external partners.

  • Stay current on the most recent and relevant legislation, policies, best practices, literature, and software, related to the accountabilities and qualifications of the position.

  • Ensure that the manager is kept to-date on all important items related to the position through electronic or in-person communication and seek advice when necessary.


Reporting Relationships:

  • This position oversees up to 75 boot camp and 50 accelerator participants as well as coordinates approximately 30 external partners as mentors.



  • Master’s degree

  • Minimum 6 years of relevant experience with 3 years of leadership experience.

  • Knowledge of entrepreneurship, small business, marketing, sales, and customer service.

  • Personal experience as an entrepreneur.

  • Ability to work well autonomously with minimal supervision.

  • Ability to think independently, set priorities, and resolve problems effectively and efficiently.

  • Ability to make principled decisions quickly and independently.

  • Demonstrated experience developing long-term program plans that led to successful implementation.

  • Experience with project management.

    • Project Management Professional certification is an asset.

  • Relevant experience managing budgets.

  • Experience researching potential donor and government grant opportunities.

  • Experience implementing and reporting on donor funds and government grants.

  • Demonstrated experience in developing and delivering educational programming.

  • Relevant experience in developing and managing an incubator /accelerator program.

  • Demonstrated experience working with entrepreneurs including recruiting, training, and providing day-to-day advising, guidance, and direction.

  • Relevant experience developing and reporting on program metrics.

  • An understanding of the responsibilities under AODA legislation.

  • In-depth knowledge and understanding of online communities and social media platforms.

  • Strong planning, analytical, verbal and written communication and presentation skills.

  • Strong network and knowledge of the entrepreneurship ecosystem in the Toronto-Waterloo Region corridor.

  • Strong time management skills and ability to multi-task in a fast-paced environment.

  • A high degree of professionalism; leading with openness, transparency, and humility.

  • Proven ability to take initiative, work under pressure, and successfully meet deadlines.

  • Proven attention to detail in a consistently accurate and efficient manner.

  • Adaptability to work in a dynamic and evolving environment. Able to switch gears and get things done as needed to ensure the smooth functioning of programming.

  • Willingness to pursue additional professional development opportunities as required.

  • Strong sense of integrity and high standards of excellence.


This position has not been deemed eligible for educational equivalencies.  Please refer to the attached link for details.



Position Grade: 9

Rate of Pay: $ 37.43- 44.02 per hour


Hours of Work:

This is a full-time, limited-term position until April 29, 2022. The normal hours of work are 8:30 AM - 4:30 PM. Monday to Friday. Flexibility in hours will be required, including evening and/or weekend work due to programming and events.  When possible, the manager will adjust the work schedule so that no more than 35 hours are worked in a week.


Job Evaluation Factor Scores:

 WLUSA/WLU Job Evaluation Factors


Education and Experience


Interpersonal Skills


Applied Reasoning and Analytical Skills


Physical Skills


Co-ordination and Planning


Responsibility for Others


Impact of Decisions


Mental Effort


Physical Effort


Multiple Demands and Priorities


Working Environment



All Laurier employees and students are required to comply with the University's Covid-19 mandatory vaccination policy. Prior to attending Laurier's campuses in-person, you must provide proof of your vaccination status. If you are not fully vaccinated and do not have an approved exemption based on medical/disability or religious beliefs/creed grounds, you will be expected to receive your second dose of the vaccine by no later than October 8, 2021. Prior to becoming fully vaccinated, you will be required to participate in and comply with the University's rapid testing program and follow all recommended additional health and safety protocols. Details about the mandatory vaccination requirements can be found on Laurier's website.

Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier's Employee Success Factors.

Equity, diversity and creating a culture of inclusion are part of Laurier’s core values and central to the Laurier Strategy. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates who identify as Indigenous, racialized, having disabilities, and from persons of any minority sexual and gender identities. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives. Candidates from other equity deserving groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Equity & Accessibility. We have strived to make our application process accessible, however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources. Contact information can be found at

Should you be interested in learning more about this opportunity, please visit for additional information and the online application system. All applications must be submitted online. Please note, a resume and cover letter will be required in electronic form.

Job Segment: Medical, Laboratory, Equity, Developer, Curriculum, Healthcare, Science, Finance, Technology, Education