DMJN253 BR - Introduction to Public and Media Relations (Fall 2023)

Date: May 24, 2023

Location: Brantford, CA

Company: Wilfrid Laurier University

Faculty/Academic Area: Faculty of Liberal Arts 

Department: Digital Media and Journalism 

Campus: Brantford 

Employee Group: WLUFA 

Requisition ID: 6101 



Position Title: DMJN253 BR - Introduction to Public and Media Relations  (Fall 2023)

Term: Fall 2023 (Sept 7, 2023 - Dec 21, 2023)

Mode of Delivery: Lecture, In-Person

Days/Times: Wednesdays/Fridays, 8:30 am - 9:50 am

Hours per week/Hours Total: 36 Total

Anticipated Class Size: 50

Additional Course Requirements: None  

Posted on: May 24, 2023

Posting ends: June 8, 2023


Position Summary:  

This course is an introductory survey of the public relations field with an emphasis on the practice of media relations. Students learn the ethics and mechanics of persuasive advocacy through an interdisciplinary set of course readings. They will produce writing samples that are integral to contemporary public relations including: a stakeholder analysis, press release, op-ed and a speech.   


Qualifications – Required: Master's Degree


  • Research in relevant scholarly discipline is an asset 
  •  At least five years of experience as a public relations professional with evidence of expertise in persuasive advocacy, stakeholder analysis, and the writing of press releases, op-eds, and speeches. 
  • Prior experience teaching public relations at the college or university level is an asset 

Salary: $9025.89 (Stipend)

Application Deadline: June 8, 2023: 11:59pm


Submit with Application:  

Required for All Applicants 


Required for External Applicants 

  • Names and Contact Information for Referees 
  • Cover Letter 
  • Teaching Dossier 



  • Link to an online portfolio of published/broadcast journalistic work relevant to the course 


Applications may be addressed to:  
Dr. David Haskell

Chair, Part-time Appointment Committee  

Digital Media and Journalism 

Faculty of Liberal Arts

Wilfrid Laurier University  


To Apply:

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Applicants will be required to submit proof of academic credentials for highest degree prior to being awarded a contract. It is highly recommended that applicants include this verification with their application. Applications not containing verification of highest degree, unless already on file with the university, will not be considered. All applicants are assessed using Appendix H of the Contract Teaching Faculty Collective Agreement. Candidates should consult WLU "Appendix H: Assessment of CTF Candidates” and ensure the information required is easily accessible in the application.    

Please Note:

Candidate Application form (CAF) is used to apply to an individual posting and must be submitted with each application. The completed form is to be uploaded with all other application materials by the deadline listed in the course posting. Refer to Appendix I of the Contract Teaching Faculty Collective Agreement for further guidance about completing the CAF and Appendix H for details on how this form will be scored.

CTF Members (those who have taught a Laurier in the last 36 months) may wish to submit a single application to multiple course postings via the Posted Course Application Form (PCAF) Appendix G, which includes the CAF.  The link to the Faculty specific PCAF is included in the email notification of posted courses you would have received from the hiring department/program/area at Laurier. The PCAF is a separate form due within 5 days of the email notification of posted courses and is submitted via Qualtrics. Refer to this notification for the link to the PCAF. Members who do not submit a PACF may apply for posted course through a separate application for each course. Refer to the collective agreement for additional information on the PCAF.

For Supplementary Remuneration for large classes or multi-section courses, see Article 28.3

Pursuant to Article 13.5 of the Collective Agreement for Contract Teaching Faculty (CTF) and Part-time Librarians, all applicants shall apply electronically. Applications must be received by 23:59 local time of the date on the posting.

Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills, and abilities to successfully perform the duties of the position while demonstrating Laurier's Employee Success Factors.

Diversity and creating a culture of inclusion is a key pillar of Wilfrid Laurier University's Strategic Academic Plan and is one of Laurier's core values. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates from equity deserving groups. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives at Candidates from other equity deserving groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Equity and Accessibility at We have strived to make our application process accessible, however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources at

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.  In accordance with the requirements of Citizenship and Immigration Canada, the successful applicants will be required to prove they are legally able to work in Canada.

Members of the designated groups must self-identify to the appropriate Dean(s) to be considered for employment equity.

All course offerings will be contingent on adequate student registration and subject to budgetary funding.

Members of the Contract Teaching Faculty bargaining unit:

Should you be interested in learning more about this opportunity, please visit for additional information and the online application system. All applications must be submitted online.

All applications shall be reviewed and considered under a set of criteria established by the part-time hiring committee.  Only those applicants recommended for a position will be contacted.

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