BU432 H - Consumer Behaviour (Spring 2025)

Faculty/Academic Area: Lazaridis School of Business & Economics 

Department: Business - Marketing 

Campus: Waterloo 

Employee Group: WLUFA 

Requisition ID: 9097 

Position Title: BU432 H - Consumer Behaviour (Spring 2025)

Term: Spring 2025 (May 1 – August 31)

Days/Times: Mondays 7:00 p.m. – 9:50 p.m.

Hours per week/Hours Total: 3/36

Type of Course: Lecture (In person)

Anticipated Class Size: 60

Additional Course Requirements: None

Posted on: February 12, 2025

Posting ends: February 24. 2025

Position Summary:

This position requires significant experience in an instructional or leadership position dealing with consumer behaviour in consumer goods, consumer services and other marketing domains, and prior teaching or equivalent experience in a training capacity in Consumer Behavior.

Qualifications – Required: Master’s Degree

Qualifications – Discipline: Marketing (MBA, MSc in Marketing or equivalent)

Qualifications - Areas of Specialization: Marketing

Qualifications - Professional Designation:

Qualifications - Other

Salary: $9, 206.40

Application Deadline: February 24, 2025

Submit with Application:

Required for All Applicants

• CV (required)
  • It is suggested that the candidates customize their CVs to indicate 1) the related courses taught at Laurier or other institutions, 2) any teaching evaluations for the specific course or related courses; and highlight 3) their work experience that they think is directly related to the content of this course.
• Cover Letter (required)
• Candidate Application Form (CAF)

Required for External Applicants

• Cover Letter: It is recommended that the cover letter highlights teaching and work experience relevant to the posted course
• Names and Contact Information for Referees (required only for external applicants)
• Evidence of Good Teaching: It is recommended that teaching evaluations for any similar courses be included.

Optional

• Teaching Dossier

Applicants will be required to submit proof of academic credentials for highest degree prior to being awarded a contract. It is highly recommended that applicants include this verification with their application.

Applications may be addressed to:

Dr. Chatura Ranaweera

Department of Business, Marketing Area Chair

Wilfrid Laurier University

Waterloo, Ontario

To Apply:
 

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This appointment is in accordance with the Contract Teaching Faculty and Part-time Librarians Collective Agreement, for which the Wilfrid Laurier Faculty Association (WLUFA) is the exclusive bargaining agent.  All applicants are assessed using both the “Appendix H: Assessment of CTF Candidates under 13.6.1” in the collective agreement and the program specific rubric, where applicable.  Candidates should review these documents and ensure the information required is easily accessible in the application. 

We would like to acknowledge that Wilfrid Laurier University and its campuses are located on the shared traditional territory of the Neutral, Anishnaabe (Anish-nah-bay) and Haudenosaunee (Hoe-den-no-show-nee) peoples. This land is part of the Dish with One Spoon Treaty between the Haudenosaunee and Anishnaabe peoples and symbolizes the agreement to share, protect our resources and not to engage in conflict. From the Haldimand Proclamation of Oct. 25, 1784 this territory is described as: “six miles deep from each side of the river (Grand River) beginning at Lake Erie and extending in the proportion to the Head of said river, which them and their posterity are to enjoy forever.” The proclamation was signed by the British with their allies, the Six Nations, after the American Revolution. Despite being the largest reserve demographically in Canada, those nations now reside on less than five percent of this original territory.

Please Note:

Candidate Application form (CAF) is used to apply to an individual posting and must be submitted with each application. The completed form is to be uploaded with all other application materials by the deadline listed in the course posting. Refer to Appendix I of the Contract Teaching Faculty Collective Agreement for further guidance about completing the CAF and Appendix H for details on how this form will be scored.

CTF Members (those who have taught a Laurier in the last 36 months) may wish to submit a single application to multiple course postings via the Posted Course Application Form (PCAF) Appendix G, which includes the CAF.  The link to the Faculty specific PCAF is included in the email notification of posted courses you would have received from the hiring department/program/area at Laurier. The PCAF is a separate form due within 5 days of the email notification of posted courses and is submitted via Qualtrics. Refer to this notification for the link to the PCAF. Members who do not submit a PCAF may apply for posted course through a separate application for each course. Refer to the collective agreement for additional information on the PCAF.

For Supplementary Remuneration for large classes or multi-section courses, see Article 28.3

Pursuant to Article 13.5 of the Collective Agreement for Contract Teaching Faculty (CTF) and Part-time Librarians, all applicants shall apply electronically. Applications must be received by 23:59 local time of the date on the posting.

Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills, and abilities to successfully perform the duties of the position while demonstrating Laurier's Employee Success Factors.

Diversity and creating a culture of inclusion is a key pillar of Wilfrid Laurier University's Strategic Academic Plan and is one of Laurier's core values. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates from equity deserving groups. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives at indigenous@wlu.ca. Candidates from other equity deserving groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Equity and Accessibility at equity@wlu.ca. We have strived to make our application process accessible, however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources at hr@wlu.ca.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.  In accordance with the requirements of Citizenship and Immigration Canada, the successful applicants will be required to prove they are legally able to work in Canada.

Members of the designated groups must self-identify to the appropriate Dean(s) to be considered for employment equity.

All course offerings will be contingent on adequate student registration and subject to budgetary funding.

Members of the Contract Teaching Faculty bargaining unit:

Should you be interested in learning more about this opportunity, please visit www.wlu.ca/careers for additional information and the online application system. All applications must be submitted online.

All applications shall be reviewed and considered under a set of criteria established by the part-time hiring committee.  Only those applicants recommended for a position will be contacted.