Information/Data Management Analyst

Date: Jan 20, 2023

Location: Waterloo, CA

Company: Wilfrid Laurier University

Department: Advancement and External Relations 

Job Type: Continuing

Full-time/Part-time: Full Time (>=1249 hrs/year) 

Campus: Waterloo 

Reports to: Associate Director: Prospect Management, Research & Records

Employee Group: WLUSA 

Application Deadline: February 5th 2023

Requisition ID: 5219 


Wilfrid Laurier University is a leading multi-campus university that excels at educating with purpose. Through its exceptional employees, students, researchers, leaders, and educators, Laurier has built a reputation as a world-class institution known for its rich student experience, academic excellence, and global impact. With a commitment to Indigenization and commitment to equity, diversity, inclusion, Laurier’s thriving community has a place for everyone.

Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well locations in Kitchener and Milton. The university is committed to providing an inclusive workplace, a flexible work policy and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.


Position Summary


Reporting to the Associate Director, Prospect Management, Research & Records, Advancement Services, the Information/Data Management Analyst will be responsible for developing, enhancing, implementing, and maintaining information assets in the organization that support the broader functions of the Advancement and External Relations (AER) teams.


The Information/Data Management Analyst is a position that combines business, statistical, and information analytics with project management and technical support. This position requires a high degree of flexibility; projects include iModules support, statistical analysis of alumni data (data mining for insights into characteristics of alumni giving), information management and compliance, data collection policies and records management. Requires ability to learn diverse subjects – i.e. reviewing and implementing technical documentation (ex. System manuals), privacy laws (CASL for email mass marketing) and FIPPA, reviewing new programming languages (Pro*C).


The job requires a strong technical skillset to cover support for the implementation of new technological solutions in AER. A strong programming background is also necessary to facilitate the business improvement process and data analytics components of the job from VBA scripting to SQL querying. This position directly supports all Advancement teams’ reporting needs and works closely with the Development Reporting Analyst II to deliver on those data needs. The role works directly with the University’s Privacy Office and ICT.


The position will also work closely with all AER teams and the wider university departments to analyze and develop flexible and consistently executable department wide training, onboarding and file management strategies and special projects/business improvement processes. Strong communication skills are necessary to facilitate, diagnose, and formulate solutions to the business process/data needs and being able to clearly articulate solutions is essential to finding effective and efficient solutions to business/workflows. This role will support the department in any/all activities including gifts, events, data management, data analytics, records management, and engagement opportunities.


The ideal candidate has experience with information development/management tools and systems, as well as the accessing, analyzing, organizing, evaluating and presenting complex technical and legal information. The incumbent will be required to work independently and facilitate a needs discovery process with multiple teams and translate that into operable workflow and data management systems.





  • Lead department data governance to help rationalize department data and records. Implement a retention schedule in line with wider university file retention policies. Bring department records practices in line with industry best standards.
  • Design and implement an AER wide training and onboarding strategy for Advancement Services areas of responsibility, (AER operations, Banner, SharePoint, ICT support, Finance requirements, Gift and Biographical data management, Prospect Research)
  • Optimize the department’s utilization of SharePoint 365. Lead a discovery of team needs and develop the appropriate structure, documentation, training, implementation and maintenance plan.
  • Analyze and improve on existing AER business processes including gift processing and report generation/analysis/output
  • Maintain and develop improvements for the Alumni Engagement Index (AEI) – including benchmarking against and researching what other Canadian universities are doing
  • Maintain, improve, and develop a broad information management strategy that help drives fuel the department’s data driven decision making processes.
  • Improve departmental use of SharePoint including power automate/apps tools to enhance existing business processes or to build new ones as needed.
  • System administrator of the eMarketing platform, iModules. This includes the maintenance of its data, user access management, payment gateway and gift processing forms, email exclusions and list management, liaison with vendor application support to diagnose and resolve system errors.
  • Responsible for maintaining the Banner/iModules Connector and develop other data integration and data quality systems. This includes managing corresponding support tickets between ICT, iModules, and Ellucian.
  • Design, develop, validate, document and provide reports as assigned in a timely manner in support of all programs within AER;
  • Understand and utilize a variety of software to design ad-hoc reports including Cognos 11 and Microsoft Office Suite;
  • Become familiar with the structure and working of the Banner Advancement module and other new software as needed
  • Work with our business to elicit and capture business requirements;
  • Work with end-users to elicit and capture user requirements;
  • Collaborate with business teams to define and prepare captured requirements for development;
  • Facilitate & assist our business in prioritizing requirements





  • University degree plus minimum 3 years related experience working with relational databases and information management systems or other corporate records management system - This level of expertise is normally acquired through completion of a Masters of Library and Information Science program
  • Minimum 2 years project management experience
  • Experience with records and information management theories, principles and practices with classification schemes and retention/disposition schedules is required
  • Experience running training sessions for small and large groups is required
  • Experience facilitating a multi-stakeholder requirements discovery process
  • Experience working in a multi-stakeholder environment and working and making decisions independently,
  • Strong communication skills. The incumbent must be able to interact clearly and concisely, both verbally and in writing, with a variety of university personnel, including faculty, staff, and students.
  • SharePoint, and iModules experience strongly preferred
  • SQL experience required, VBA an asset
  • Excellent analytical, problem solving and decision making skills
  • Ability to develop creative solutions in response to ad hoc queries
  • Ability to work both individually and as part of a team


This position is eligible for Educational Equivalencies.



Hours of work: This is a full-time, continuing position. Regular hours of work are Monday-Friday, 8:30am-4:30pm. 





Grade: SH-08

Rate of pay: $35.21 - $41.44



WLUSA Job Factor Scores 


WLUSA/WLU Job Evaluation Factors              Score               
Education and Experience 7
Interpersonal Skills 3.5
Applied Reasoning and Analytical Skills 5
Physical Skills 3
Co-ordination and Planning 3.5
Responsibility for Others 2
Impact of Decisions 3.5
Mental Effort 4
Physical Effort 3
Multiple Demands and Priorities 2
Working Environment 1




All Laurier employees and students are required to comply with the University's Covid-19 mandatory vaccination policyEffective May 1st, Wilfrid Laurier University will pause its proof of vaccination requirements. Should these recommendations change, vaccination requirements can be reinstated on short notice. Community members should remain up-to-date with their COVID-19 vaccinations.

Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier's Employee Success Factors.

Equity, diversity and creating a culture of inclusion are part of Laurier’s core values and central to the Laurier Strategy. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates who identify as Indigenous, racialized, having disabilities, and from persons of any minority sexual and gender identities. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives. Candidates from other equity deserving groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Equity & Accessibility. We have strived to make our application process accessible, however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources. Contact information can be found at

Should you be interested in learning more about this opportunity, please visit for additional information and the online application system. All applications must be submitted online. Please note, a resume and cover letter will be required in electronic form.

Job Segment: Database, Data Management, Records Management, Project Manager, Statistics, Technology, Data, Records