Program Coordinator, Women Entrepreneurship Program

Date: Feb 16, 2021

Location: Waterloo, CA

Company: Wilfrid Laurier University

Department: Lazaridis School of Bus. & Econ. 

Job Type: Limited Term

Full-time/Part-time: Full Time (>=1249 hrs/year) 

Campus: Waterloo 

Reports to: Associate Director, Women Entrepreneurship Program 

Employee Group: WLUSA 

Application Deadline: March 5, 2021 

Requisition ID: 1153 


Wilfrid Laurier University is a leading multi-campus university that excels at educating with purpose. Through its exceptional employees, students, researchers, leaders, and educators, Laurier has built a reputation as a world-class institution known for its rich student experience, academic excellence, and global impact.  With a commitment to Indigenization and commitment to equity, diversity, inclusion, Laurier’s thriving community has a place for everyone.


Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well as locations in Kitchener and Toronto. The university is committed to providing an inclusive workplace and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.


Position Summary:


The Lazaridis School of Business & Economics develops leaders with skills in management and economics for a rapidly changing and complex global environment. It seeks to advance knowledge and practices in these fields by supporting both theoretical and applied research. Further, the Lazaridis School strives to serve business and its community by fostering mutually beneficial alliances with leaders at local, national, and international levels.


Reporting to the Associate Director, Women Entrepreneurship, the Program Coordinator works with Lazaridis School of Business & Economics staff to support marketing, planning, and coordination of all Women Entrepreneurship programming and events. The Women Entrepreneurship program will comprise of entrepreneurial workshops for Indigenous women, as well as quarterly bootcamps and an accelerator program and networking opportunities for women entrepreneurs, specifically non-tech entrepreneurs and social entrepreneurs. The Program is committed to the Truth and Reconciliation Commission’s Calls to Action and we strive to create safer and braver spaces for truth-telling.


The position will work closely with the Associate Director and with Lazaridis School staff and community partners to coordinate and deliver multiple events in the communities that house Laurier campuses as well as the remainder of southern Ontario. The position will assist with developing marketing strategies to promote the brand of the Women Entrepreneurship program, and will then oversee and coordinate marketing initiatives, including social media accounts and websites.







  • Develop and deliver training in the areas of customer relations (e.g., digital literacy, marketing and social media), operations (e.g., inventory and budgeting), organization, leadership skills, business concept (e.g., value proposition design, business model canvas and social business model canvas, flourishing canvas) keeping in mind best practices in adult learning, intercultural, and universal design methods.
  • Facilitate engaging workshops, bootcamps, accelerator and networking events, or other initiatives that fall within the Program’s entrepreneurship and social enterprise ecosystem to foster a culture of collaboration among the Women Entrepreneurship Program participants and other players within the entrepreneurial ecosystem.
  • Engage and support Indigenous entrepreneurs through workshops as well as through networking events throughout the year
  • Coordinate the mentorship program which includes the matching of mentors, coordinating the meetings, and monitoring the relationships.
  • Track and analyze key performance indicators using both quantitative (e.g. attendance) and qualitative (e.g. surveys) methods to produce reports that capture program success for use in both reporting and external relation activities and allow for continuous improvement.

Outreach, Marketing, and Communication


  • Perform all marketing and outreach activities to recruit participants, including coordinating the intakes and assessment process.
  • Develop and deliver outreach initiatives to the community in the support of women entrepreneurship.
  • Plan, develop, coordinate, deliver, and evaluate organic content for social media platforms in line with Laurier standards.
  • Engage and share community with Indigenous women, and gender diverse people in Canada, inclusive of First Nations on and off reserve, status and non-status, disenfranchised, Métis and Inuit
  • Present information sessions to those interested in joining Women Entrepreneurship Program about the program and our offerings.

Administrative Duties


  • Being the main point of contact for the day-to-day operations of the space.
  • Managing the building access for all Women Entrepreneurship Program participants ensuring access cards are accounted for and distributed to the correct individuals
  • Responding to all facility/maintenance requests and directing them to the appropriate individuals
  • Ensuring that all supplies within the program space are stocked and available for Women Entrepreneurship Program participant use.
  • Coordination of program event logistics in collaboration with external stakeholders.
  • Assist the Associate Director with strategic projects (e.g. fundraising).


Collegiality and Professionalism


  • Support the Wilfrid Laurier University values, vision mission and strategy.
  • Maintain connections and relationships within the Indigenous campus community through participation and engagement with Laurier’s Office of Indigenous Initiatives when directed by Associate Director.
  • Remain up to date on information regarding community events of interested to social entrepreneurs, women entrepreneurs and Indigenous women business owners.
  • Support and assist colleagues within the Lazaridis School during high-pressure times to ensure that the business of the School is completed on time, including, support with events and reports.
  • Maintain confidentiality around programs, reports, and budgets.
  • Maintain a professional appearance and attitude as an ambassador of Laurier to external partners.
  • Stay current on the most recent and relevant legislation, policies, best practices, literature, and software, related to the accountabilities and qualifications of the position.
  • Ensure that the manager is kept to-date on all important items related to the position through electronic or in-person communication and seek advice when necessary.




  • Minimum 3 years relevant experience
  • Knowledge of entrepreneurship, small business, marketing, sales, and customer service normally acquired through the attainment of a degree in Marketing or Communications or a related field. Personal experiences as an entrepreneur considered an asset.
  • Minimum 2 years demonstrated experience in communications and marketing including maintaining a web presence and social media interactions, developing marketing write-ups and materials, assistance in event planning and related marketing and logistics, experience with Content Management Systems (CMSs) and related internet traffic analysis.
  • Demonstrated experience working with women entrepreneurs including recruiting, training, and providing day-to-day guidance and direction.
  • Minimum of 1 year of relevant experience developing and delivering training to adults. Ability to actively manage the learning environment and share subject matter expertise and experience with participants.
  • Experience working from an anti-oppressive feminist lens with visible minority members of marginalized community with diverse backgrounds and experiences
  • Extensive knowledge and understanding of Indigenous cultures and traditions through North America is required, in particular showcasing Indigenous hospitality and protocols.
  • Knowledge of key issues impacting Indigenous women and girls in Canada and internationally.
  • An understanding of barriers and challenges facing Indigenous women entrepreneurs is necessary
  • Strong network and knowledge of the entrepreneurship ecosystem in Waterloo Region and Laurier’s surrounding campus areas in southern Ontario.
  • Strong planning, analytical, verbal and written communication and presentation skills
  • In-depth knowledge and understanding of online communities and social media platforms
  • Ability to think independently, set priorities and resolved problems effectively and efficiently.
  • Strong time management skills and ability to multi-task in a fast-paced environment.
  • Multicultural sensitivity and the ability to work in a multicultural/multiracial environment. \
  • Experience in a small business or social enterprise, perhaps as an entrepreneur themselves.
  • Ability to work well with minimal supervision and in a team environment.
  • High degree of professionalism; leading with openness, transparency, and humility
  • Proven ability to take initiative, work under pressure, and successfully meet deadlines
  • Proven attention to detail in a consistently accurate, and efficient manner  
  • Adaptability, able to work in a dynamic and evolving environment.  Able to switch gears and get things done as needed to ensure the smooth functioning of programming. 
  • Willingness to pursue additional professional development opportunities as required.
  • Strong sense of integrity and high standards of excellence
  • Ability to speak a local Indigenous language is a desired asset



Position Grade: SH-08


Rate of Pay:  $34.51 - $40.62 per hour


Hours of Work: This is a full-time, limited term position with an anticipated end date of May 27, 2022. The normal hours of work are 8:30 am to 4:30 pm, Monday to Friday.  Flexibility in hours will be required, including evening and/or weekend work due to programming and events.  When possible, the manager will adjust the work schedule so that no more than 35 hours are worked in a week.


This position is eligible for educational equivalencies. 


Job Evaluation Factor Scores:


WLUSA/WLU Job Evaluation Factors              Score               
Education and Experience 7
Interpersonal Skills 4
Applied Reasoning and Analytical Skills 5
Physical Skills 2
Co-ordination and Planning 3
Responsibility for Others 1
Impact of Decisions 3.5
Mental Effort 4
Physical Effort 2
Multiple Demands and Priorities 2
Working Environment 2


Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier's Employee Success Factors.


Equity, diversity and creating a culture of inclusion are part of Laurier’s core values and central to the Laurier Strategy. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates who identify as Indigenous, racialized, having disabilities, and from persons of any minority sexual and gender identities. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives. Candidates from other equity seeking groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Equity & Accessibility. We have strived to make our application process accessible, however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources. Contact information can be found at

Should you be interested in learning more about this opportunity, please visit for additional information and the online application system. All applications must be submitted online. Please note, a CV and letter of introduction will be required in electronic form.

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